For the Graphic Communications Industry 

Lead with a
competitive advantage.

show me amazing content marketing  build a knowledgeable sales Team 

About KnowledgeTAP™

KnowledgeTAP™ is an exclusive content marketing program designed specifically for print and graphic communication organizations. It places your brand directly in the mailboxes and Inboxes of your target audience - marketing and communication professionals, creative and graphic designers, and print and digital marketing specialists.  The content is strategically written to engage the reader in both print and digital formats. The touch points are planned and consistent, the content is relevant and valuable. Online, the program helps to boost your SEO marketing, while inbound marketing and digital content downloads generate leads. Our KnowledgeTAP™ Marketing Program includes:

 

Custom-Branded Quarterly Publication

A nationally-awarded publicatoin designed and written to educate, inform, and entertain your hard-to-reach audiences. Each issue is customized and branded to out KnowledgeTAP™ members.

Digital Marketing

Custom-branded digital marketing resources designed to coordinate with the quarterly publication, providing relevant and fresh content for your website regularly.

Quarterly Promotional Giveaway

Complimentary giveaways serve as inbound marketing data collection, drawing traffic to your website.

Social Media Marketing

Program members receive social media posts that correlate back to the content of the publication, driving traffic to your website and digital edition of your publication.

Our Mission

The CMO Team’s foundation lies deep within the print and graphic communications community. Our mission is to develop marketing and sales teams that are smarter, better prepared, and more connected to their audiences. We work at developing ways to enhance their knowledge and their credibility.  We do this by providing great marketing and educational opportunities for those organizations who have a much bigger vision of our industry.

Our Philosophy

Our goal is to help print organizations develop exceptional marketing and sales professionals that are smarter, better prepared, and more connected to their audiences.

We do this by providing great marketing and educational products that will advance their knowledge and promote their individual and organizational credibility.

 

Think like a marketing organization. Your roots may be in the manufacturing and execution side, but where your customers are going is where you need to be focused. Our goal is to put you in the room even before your salespeople get there. It’s time for you to play on your own playground, and market yourselves appropriately.

Cindy Woods – President/CEO, The CMO Team

About The CMO Team

KnowledgeTAP is an exclusive member-based content marketing program with all products branded to your organization. Designed specifically to engage print buyers, marketing and communication professionals, creatives and graphics designers, it includes the following deliverables:

 
 

Custom-Branded Quarterly Publication

Our 16-page plus cover award-winning publication is professionally designed and written to engage your target audience with editorial content that is educational, entertaining, and informative.

 

Additional Print Marketing

From time to time, we like to surprise you with an additional direct mail piece or publication insert specific to your services and capabilities. Don’t you love a nice surprise?

 

Digital Marketing

Coordinated and custom-branded digital marketing components delivered with your publication, designed for online engagement of your target audience.

 

Exceptional Executive Level Support

We want you to have the greatest success possible with our KTAP Program, and we want your sales team to learn and understand how to leverage the products. To that end, we are here all day, almost every day of the year, to answer questions.

 

Quarterly Promotional Giveaway

As part of your quarterly deliverables, we provide you with a planned inbound marketing campaign in the form of a promotional giveaway with online registration to capture data and drive website traffic.

 

Zone-Protected

KnowledgeTAP membership is restricted to one client per established geographical area, protecting your investment in the program.

 
 

Webinars For Sales Teams and Executives

We like to share our knowledge and ideas. One way we do this is by hosting private webinars for our KTAP clients designed to help your sales teams with their personal branding, as well as other trending sales and business development topics.

Happy Clients

We're easy to work with, fun to get to know, and build lasting relationships with our clients.
Matter-of-fact, you might even get some home-made cookies from us on special occasions.
We’re pretty sure you’ll like that!

  • We were considering producing a publication as part of our marketing, and this was exactly what we were looking for.

    We were considering producing a publication as part of our marketing, and this was exactly what we were looking for.

    Marketing Coordinator: $25M print organization
  • We value the relationship we have built with Cindy and her team, and know the high level of service we can expect.

    We value the relationship we have built with Cindy and her team, and know the high level of service we can expect.

    President: $12M print organization
  • The publication content and design are outstanding, and our sales team and customers love it. This is marketing that gets us noticed.

    The publication content and design are outstanding, and our sales team and customers love it. This is marketing that gets us noticed.

    Vice President: $5M print organization
  • We wanted more than random mailings about our services. This program is planned and delivered to us throughout the year by Cindy and her team, and it’s lightyears beyond what we could produce for the investment.

    We wanted more than random mailings about our services. This program is planned and delivered to us throughout the year by Cindy and her team, and it’s lightyears beyond what we could produce for the investment.

    President: $12M print organization
  • Three big reasons we love it:
    Industry relevant content, professionally developed,
    and easy to implement.
    It’s marketing that our customers love.

    Three big reasons we love it: Industry relevant content, professionally developed, and easy to implement. It’s marketing that our customers love.

    President: $6M print organization

Get Connected

Look us up on LinkedIn!

 
  • Content Marketing
  • Website Development
  • Social Media Strategy
  • Sales Team Consultancy
  • Strategic Marketing
  • KnowledgeTAP

Content Marketing

Creative marketing from the south

Get in touch with us!