Marketing has become a game of fast-paced, 24/7, content creation. Largely because the new generation is comprised of fast-paced, 24/7, content guzzling consumers. They are a generation known for their fickle shopping patterns, their constant stream of feedback, their herd-like decision making mentality, and their constant need for content, content, content. They are the Millennials. A group that has embodied the digital age like no other.
The question is, how is your brand going to adapt company marketing to this emerging market segment?
The first step to adapting your marketing strategy to appeal to this new group of consumers is to get a better understanding of who the Millennials are and what they are looking for in your brand.