Content marketing is the hottest trending marketing tactic today. Generating unique and interesting content for brand followers is top of mind and being able to develop the meaningful, viral and trending content is one of the strongest assets a strong marketing plan can have.
But what if you’re starting at ground zero?
Don’t worry, everybody does! And who better to take advice on how to develop, implement and maintain a strong content marketing approach to your brand’s strategy than the Content Marketing King himself — Joe Pulizzi, Founder of Content Marketing Institute.