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Now viewing articles posted in 2014.


    November 6th, 2014

    Marketing has become a game of fast-paced, 24/7, content creation. Largely because the new generation is comprised of fast-paced, 24/7, content guzzling consumers. They are a generation known for their fickle shopping patterns, their constant stream of feedback, their herd-like decision making mentality, and their constant need for content, content, content. They are the Millennials. A group that has embodied the digital age like no other.

    The question is, how is your brand going to adapt company marketing to this emerging market segment?

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    November 6th, 2014

    Content marketing is the hottest trending marketing tactic today. Generating unique and interesting content for brand followers is top of mind and being able to develop the meaningful, viral and trending content is one of the strongest assets a strong marketing plan can have.

    But what if you’re starting at ground zero?

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    November 5th, 2014

    Email marketing can be a tricky platform to master. When you look at your overall email marketing campaign, you may be asking yourself:

    Are we sending enough?
    Are we sending too much?
    Are we sharing the right message and content?

    Email marketing can help establish a good foundation for your inbound marketing efforts. Before we explore how else we can capitalize on email marketing as part of your your marketing program, let’s first take a look at the 7 elements that make email marketing a valuable marketing resource.

    1. Permission marketing. Email remains one of the channels permanently linked to “permission marketing”. Permission marketing is the concept that brands should ask permission before sending customers or prospects marketing messaging. Once you have the customer’s permission, you can begin creating targeted messaging.
    2. Subscriber Acquisition. Building and validating is the foundation of a successful campaign. In the below chart from a marketing survey of 395 respondents performed by ExactTarget, A Salesforce Company, we look at the top methods marketers are using to acquire email addresses from their customers and the reported success rates of these acquisition techniques. Consider adding some new acquisition methods in your marketing efforts to boost your acquisition rate.

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